The Pantone Color Institute announces Greenery as the colour of the year 2017
Greenery (15-0343) is a vivid colouring of leaves and grass which puts us in a good mood, adds vitality and calms down. People associate it with close contact with nature, harmony, new beginning and passion. The colour of freedom, hope and ecology has been acknowledged by the Pantone Color Institute which announced it the colour of the year 2017. The character of FAKRO fits perfectly into the symbolism of Greenery as the qualities represented by a green colour shape the philosophy of the company since the beginning of its activities. This approach can be found in the logo of the enterprise which in a slightly different shade of green defines superbly a business profile of FAKRO.
Green like passion and ecology
With its commitment, fresh look and passion for creating remarkable solutions, FAKRO is the world’s number two in the roof window market. The company is close to nature and places strong emphasis on environmental issues and ecology. FAKRO products are designed with a detailed analysis of their impact on nature. By doing this, the company contributes to the energy balance of buildings and protection of non-renewable resources of the Earth. FAKRO purchases wood from forests with planned forestry management while materials used in the production process are eco-friendly and free from harmful substances.
Green as the colour of innovation
Green is strongly identified with ecology and nature. However, it also often reflects innovative solutions which bring together courage, strength and modernity. Being an emotional medium of pioneering spirit, green is frequently used as a leading colour of all sorts of expression.
Nourishing green inside
The company encourages the use of green accents in the interior due to their relaxing and motivating features. FAKRO offers a wide range of internal accessories whose refreshing green colour is an exceptional choice to enjoy domestic comfort. A good idea is the use of greenery in offices which positively influences concentration, stimulates creativity and willingness to act.
Green as the symbol of durability
Green present in our surroundings has a long-term positive impact on our mood. The persistence of the positive influence of green colour has become a symbol and directly refers to the durability and quality of FAKRO products. Technical performance of FAKRO roof windows is excellent for many years of use, which makes us feel in the attic as good as in the green environment.
The green colour is strongly identified with FAKRO, its products, philosophy and strategy.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize , Greenary symbolizes the reconnection we seek with nature, one another and a larger purpose.” Leatrice Eiseman, Executive Director of the Pantone Color Institute (source: http://www.pantone.com/color-of-the-year-2017)
Photo Source: http://www.pantone.com/press-release-pantone-unveils-color-of-the-year-2017-pantone-15-0343-greenery