FAKRO Netherlands sponsors new cycling event - FAKRO

FAKRO Netherlands sponsors new cycling event

FAKRO Netherlands passion for cycling is no secret. After organizing a successful edition of the cycling event FAKRO’s Gruwelijkste back in 2016, they will be hosting a new edition this year together with Omloop der Zevenheuvelen. The cycling tour, named FAKRO's Most Beautiful, will take place on Sunday the 8th of July and features various distances from 75 to 125 kilometers.

A great combination

For the event FAKRO Netherlands teams up with ‘Omloop der Zevenheuvelen’. This organization hosted their first cycling event in 2017, which consisted of two categories; an official contest category, where the fastest riders show their skills. And a leisure ride, where cyclers tour the beautiful surroundings of the region. The tour is similar to the cycling event FAKRO Netherlands hosted back in 2016 and shares the same goals. Therefore, it was a logical next step for both parties to join hands. The new combined edition will take place in Berg en Dal - the region where the Dutch headquarter is situated.

Carefree organization thanks to collaboration

Founder of the ‘Omloop’ Joost van Wijngaarden is pleased with the collaboration: "Thanks to the financial support of FAKRO Netherlands we are able to lift the tour to a higher level without any worries." Compared to last year, the starting location will change and the tour gets its own official finish street. "Thanks to this finish street, every tour participant receives a warm welcome in our Village Départ, close to the finish of the competition part. So after completing their tour, participants will also be presented with a sportive glimpse into the competition."

Promoting the beautiful region together

The ambitions of FAKRO Netherlands and the Omloop der Zevenheuvelen fit seamlessly together. "That’s why the collaboration came to be", says Van Wijngaarden, "just like FAKRO, we want to show the Netherlands how beautiful our region is by means of a great cycling event. They provide the financial resources and we have the organizational manpower and expertise: an ideal combination." Theo Peters, director of FAKRO Netherlands, adds: "In addition, we believe it is important as a company to set up an event that contributes to a fun and sportive lifestyle in a beautiful outdoor environment. Due to the extremely positive experience in the past and the desire to organize a tour again, we are very happy to be part of the event.”


FAKRO’s Most Beautiful tour is open to cycling enthusiasts from different levels. It will take place in the region of Berg en Dal in the Netherlands and will feature different distances varying from 75 to 125 kilometers. The organization aims for 500-1000 participants. Registrations for the event open at the beginning of March 2018 via