From product specifications to customer needs

 

FAKRO recently organised a product and sales training session for professionals who advise customers in showrooms and distribution outlets on a daily basis. The programme focused on the GREENVIEW roof window range and on conducting conversations that help customers choose the right product.

Participants learned about the available window types, operating methods and the most important equipment options. Each product specification was discussed in the context of the benefits customers can experience when using their attic space every day.

 

During the workshop section, sales professionals practised comparing product variants, answering frequently asked questions and selecting arguments that matched different customer expectations. Working with examples taken from showrooms allowed participants to apply their new knowledge directly to everyday customer service.

Greater confidence during customer conversations, more accurate product selection and clear justification of recommendations.

See the product presentations, sales exercises and collaborative work on situations familiar from everyday customer service.