Brand Impact: "FAKRO Global Exhibition of Reference Projects"

FAKRO has been awarded the 2024 Kotler Awards in the Impact Brand category for iconic Polish brands abroad. The highlight of this recognition was the organization of the global exhibition of FAKRO reference projects, under the same name. This exhibition was a key component of the program for the VII Conference of the Heads of FAKRO Foreign Distribution Companies.

The Brand Impact exhibition featured a selection of the 12 best-nominated projects showcasing FAKRO’s reference projects, chosen through a competitive process. In total, 39 projects from 14 countries were submitted, with 384 photos received. The works on display highlight a range of investments, from local residential buildings to modern commercial facilities. FAKRO partners were invited to photograph projects in which FAKRO products and innovations from the INNOVIEW line played a pivotal role.

The competition jury selected 12 projects in the preliminary round to be displayed at the international Partner Meeting. During the event, attendees voted on the presented works, and those with the highest points received awards.

The winners were awarded vouchers for development training for their teams:

The Brand Impact exhibition underscores the international scope and diversity of FAKRO’s initiatives. The projects using FAKRO products and INNOVIEW solutions showcase characteristics unique to each foreign market, highlighting architectural diversity, cultural beauty, and modern design. All under the FAKRO brand, commented Sabina Sujew, Export Manager for the Benelux market and curator of the Brand Impact exhibition.

The exhibition dazzled guests visiting FAKRO’s headquarters, with architectural photos from around the world showcased in the “FAKRO – A Window to Art” gallery.

The exhibition debuted at FAKRO just days after receiving the Kotler Award in the Impact Brand category. Given the numerous submissions and strong involvement from foreign teams, this will certainly not be its last iteration. FAKRO products are available in over 60 markets worldwide. Showcasing these reference projects offers international inspiration and reinforces that FAKRO excels in listening to client needs and tailoring its offerings to meet the expectations of different countries. We thank everyone who submitted their work for their dedication and wish them success in meeting new challenges on the international stage, summed up Janusz Komurkiewicz, Member of the Management Board for Marketing at FAKRO.